True cost analysis and market introduction Organic Bananas

About this project

True Price, FairMatch Support, Odin, UDEA, BioRey, Permare and other value chain partners implement the project "True cost analysis and market introduction organic bananas".This project aims to use the concept of true pricing to remediate negative impact in the supply chain of organic bananas sold by Odin and UDEA, who source in Latin America via intermediaries from APPBOSA (Peru) and Grupo Banamiel (Dominican Republic), respectively.The project consists of two phasesPhase A focused on conducting true price analyses in both origins, defining the strategy for phase B and preparing remediation and awareness efforts.Phase B implements these strategies – funding improvements at origin and raising consumer awareness of the real social and environmental costs.A key finding was that short-term trade contracts limited long-term investment. The solution: shift to multi-year contracts, enabling shared investment in plantation renewal and sustainability: an uncommon move in the banana trade. With stable, long-term relations, producers can invest in plantation renovation, boosting both yield and quality while reducing external costs. A revolving fund will finance these improvements in the Dominican Republic. As producers benefit, they repay into the fund, allowing new producers to join and continue the cycle of improvement. In Peru, through financial support, the cooperative is able to supply the farmers with new varieties of plants, that are more resistant to destructive fungi and enab…

Published by

Netherlands Enterprise Agency · Government

Countries

Dominican Republic, Peru

Sectors

Agricultural servicesFood assistance

Funded by

Netherlands Enterprise Agency

Implemented by

Appbosa, FairMatch Support B.V., Biorey B.V., True Price B.V., Permare Organics B.V., Odin Groothandel B.V., Udea, Grupo Banamiel SAS

Accountable

Netherlands Enterprise Agency

Published by Netherlands Enterprise Agency to the International Aid Transparency Initiative (IATI), last updated 23 Oct 2025 and imported automatically. IATI identifier: NL-KVK-27378529-FVOF21101.

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